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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

26%
45-54
24%
35-44
21%
25-34
17%
18-24
12%
55-64

Sessions share over time by users’ age

Share of sessions in % from Nov, 2023 to Sep, 2024
45-54
35-44
25-34
18-24
55-64

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Conversion rate by users’ age

The conversion rate by users’ age

2.4%
25-34
2.3%
18-24
2.2%
35-44
1.8%
45-54
0.75%
55-64

Conversion rate over time by users’ age

Conversion rate from Nov, 2023 to Sep, 2024
25-34
18-24
35-44
45-54
55-64

Average order value by users’ age

The average order value by users’ age

$205
25-34
$203
35-44
$200
18-24
$199
45-54
$188
55-64

Average order value by users’ age

Absolute values in $ from Nov, 2023 to Sep, 2024
25-34
35-44
18-24
45-54
55-64


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