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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

29%
45-54
23%
55-64
18%
65+
16%
25-34
14%
35-44

Sessions share over time by users’ age

Share of sessions in % from Jun, 2025 to Apr, 2026
45-54
55-64
65+
25-34
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

2.4%
65+
2.4%
55-64
2.2%
45-54
2.2%
35-44
1.9%
25-34

Conversion rate over time by users’ age

Conversion rate from Jun, 2025 to Apr, 2026
65+
55-64
45-54
35-44
25-34

Average order value by users’ age

The average order value by users’ age

$517
65+
$423
55-64
$399
35-44
$398
45-54
$340
25-34

Average order value by users’ age

Absolute values in $ from Jun, 2025 to Apr, 2026
65+
55-64
35-44
45-54
25-34


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