Home/Insights/Internet users by ageDec, 2023 - Sep, 2024
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Internet users by age
This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by users’ age
The share of traffic by users’ age
32%
55-64
29%
45-54
22%
65+
8.9%
35-44
7.9%
25-34
Sessions share over time by users’ age
Share of sessions in % from Dec, 2023 to Sep, 2024
55-64
45-54
65+
35-44
25-34
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