Home/Insights/Internet users by ageDec, 2023 - Sep, 2024
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

32%
55-64
29%
45-54
22%
65+
8.9%
35-44
7.9%
25-34

Sessions share over time by users’ age

Share of sessions in % from Dec, 2023 to Sep, 2024
55-64
45-54
65+
35-44
25-34

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Conversion rate by users’ age

The conversion rate by users’ age

1.1%
25-34
1.1%
35-44
1%
45-54
0.81%
55-64
0.56%
65+

Conversion rate over time by users’ age

Conversion rate from Dec, 2023 to Sep, 2024
25-34
35-44
45-54
55-64
65+

Average order value by users’ age

The average order value by users’ age

$57
25-34
$56
45-54
$55
55-64
$55
65+
$53
35-44

Average order value by users’ age

Absolute values in $ from Dec, 2023 to Sep, 2024
25-34
45-54
55-64
65+
35-44


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