Home/Insights/Internet users by ageMar, 2025 - Jan, 2026
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

29%
55-64
28%
65+
16%
45-54
15%
25-34
9.4%
35-44
2.8%
Other

Sessions share over time by users’ age

Share of sessions in % from Mar, 2025 to Jan, 2026
55-64
65+
45-54
25-34
35-44
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.3%
18-24
2.3%
25-34
2.2%
45-54
2.1%
35-44
1.8%
55-64
1.6%
Other

Conversion rate over time by users’ age

Conversion rate from Mar, 2025 to Jan, 2026
18-24
25-34
45-54
35-44
55-64
Other

Average order value by users’ age

The average order value by users’ age

$111
45-54
$109
18-24
$107
25-34
$102
35-44
$94
55-64
$89
Other

Average order value by users’ age

Absolute values in $ from Mar, 2025 to Jan, 2026
45-54
18-24
25-34
35-44
55-64
Other


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