Home/Insights/Internet users by ageMay, 2025 - Mar, 2026
United States

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

22%
25-34
21%
35-44
18%
45-54
15%
55-64
14%
18-24
9.7%
Other

Sessions share over time by users’ age

Share of sessions in % from May, 2025 to Mar, 2026
25-34
35-44
45-54
55-64
18-24
Other

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Conversion rate by users’ age

The conversion rate by users’ age

3.5%
65+
2.8%
55-64
2.6%
45-54
2.4%
25-34
2.3%
18-24
2.3%
Other

Conversion rate over time by users’ age

Conversion rate from May, 2025 to Mar, 2026
65+
55-64
45-54
25-34
18-24
Other

Average order value by users’ age

The average order value by users’ age

$181
45-54
$177
25-34
$164
35-44
$162
55-64
$140
65+
$136
Other

Average order value by users’ age

Absolute values in $ from May, 2025 to Mar, 2026
45-54
25-34
35-44
55-64
65+
Other


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