Home/Insights/Internet users by ageNov, 2023 - Sep, 2024
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

27%
25-34
21%
18-24
18%
45-54
17%
35-44
12%
55-64
5.8%
Other

Sessions share over time by users’ age

Share of sessions in % from Nov, 2023 to Sep, 2024
25-34
18-24
45-54
35-44
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

3.7%
65+
3.5%
45-54
3.3%
55-64
3.1%
25-34
3%
35-44
2.2%
Other

Conversion rate over time by users’ age

Conversion rate from Nov, 2023 to Sep, 2024
65+
45-54
55-64
25-34
35-44
Other

Average order value by users’ age

The average order value by users’ age

$90
18-24
$89
45-54
$89
65+
$84
55-64
$81
25-34
$73
Other

Average order value by users’ age

Absolute values in $ from Nov, 2023 to Sep, 2024
18-24
45-54
65+
55-64
25-34
Other


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