Home/Insights/Internet users by ageNov, 2023 - Sep, 2024
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

32%
65+
25%
55-64
19%
45-54
16%
25-34
8.5%
35-44

Sessions share over time by users’ age

Share of sessions in % from Nov, 2023 to Sep, 2024
65+
55-64
45-54
25-34
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

3.2%
65+
3.1%
55-64
3.1%
45-54
2.9%
25-34
2.9%
35-44

Conversion rate over time by users’ age

Conversion rate from Nov, 2023 to Sep, 2024
65+
55-64
45-54
25-34
35-44

Average order value by users’ age

The average order value by users’ age

$65
25-34
$62
45-54
$57
55-64
$56
35-44
$54
65+

Average order value by users’ age

Absolute values in $ from Nov, 2023 to Sep, 2024
25-34
45-54
55-64
35-44
65+


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