Home/Insights/Internet users by ageDec, 2024 - Sep, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

26%
55-64
24%
45-54
24%
65+
17%
25-34
9%
35-44

Sessions share over time by users’ age

Share of sessions in % from Dec, 2024 to Sep, 2025
55-64
45-54
65+
25-34
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

1.1%
25-34
0.99%
35-44
0.94%
45-54
0.92%
65+
0.87%
55-64

Conversion rate over time by users’ age

Conversion rate from Dec, 2024 to Sep, 2025
25-34
35-44
45-54
65+
55-64

Average order value by users’ age

The average order value by users’ age

$181
45-54
$176
55-64
$162
25-34
$161
35-44
$159
65+

Average order value by users’ age

Absolute values in $ from Dec, 2024 to Sep, 2025
45-54
55-64
25-34
35-44
65+


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