Home/Insights/Internet users by ageApr, 2024 - Feb, 2025
Australia

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

28%
25-34
22%
35-44
20%
45-54
15%
18-24
14%
55-64

Sessions share over time by users’ age

Share of sessions in % from Apr, 2024 to Feb, 2025
25-34
35-44
45-54
18-24
55-64

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Conversion rate by users’ age

The conversion rate by users’ age

2.4%
25-34
2.4%
18-24
2.3%
35-44
2.2%
45-54
2%
55-64

Conversion rate over time by users’ age

Conversion rate from Apr, 2024 to Feb, 2025
25-34
18-24
35-44
45-54
55-64

Average order value by users’ age

The average order value by users’ age

$122
55-64
$115
45-54
$102
18-24
$96
25-34
$94
35-44

Average order value by users’ age

Absolute values in $ from Apr, 2024 to Feb, 2025
55-64
45-54
18-24
25-34
35-44


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