Home/Insights/Internet users by ageMay, 2025 - Mar, 2026
Australia

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

28%
25-34
25%
18-24
18%
35-44
14%
45-54
8.7%
55-64
4.8%
Other

Sessions share over time by users’ age

Share of sessions in % from May, 2025 to Mar, 2026
25-34
18-24
35-44
45-54
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1.6%
55-64
1.6%
45-54
1.4%
65+
1.4%
35-44
1.2%
25-34
0.96%
Other

Conversion rate over time by users’ age

Conversion rate from May, 2025 to Mar, 2026
55-64
45-54
65+
35-44
25-34
Other

Average order value by users’ age

The average order value by users’ age

$197
45-54
$193
55-64
$182
65+
$177
25-34
$168
35-44
$141
Other

Average order value by users’ age

Absolute values in $ from May, 2025 to Mar, 2026
45-54
55-64
65+
25-34
35-44
Other


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