Home/Insights/Marketing channel market shareMar, 2025 - Jan, 2026
Australia

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

41%
Organic Search
24%
Paid Search
14%
Direct
12%
Social
5.7%
Display
4.4%
Other

Sessions share over time by channels

Share of sessions in % from Mar, 2025 to Jan, 2026
Organic Search
Paid Search
Direct
Social
Display
Other

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Conversion rate by channels

The conversion rate by channels

2.5%
Paid Search
2.4%
Email
2.4%
Direct
1.4%
Display
1.1%
Social
1.1%
Other

Conversion rate over time by channels

Conversion rate from Mar, 2025 to Jan, 2026
Paid Search
Email
Direct
Display
Social
Other

Average order value by channels

The average order value by channels

$229
Direct
$159
Email
$124
Paid Search
$121
Organic Search
$105
Social
$24
Other

Average order value by channels

Absolute values in $ from Mar, 2025 to Jan, 2026
Direct
Email
Paid Search
Organic Search
Social
Other


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