Home/Insights/Marketing channel market shareNov, 2023 - Sep, 2024
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

50%
Paid Search
19%
Organic Search
10%
Social
9.9%
Direct
8.8%
Display
2.4%
Other

Sessions share over time by channels

Share of sessions in % from Nov, 2023 to Sep, 2024
Paid Search
Organic Search
Social
Direct
Display
Other

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Conversion rate by channels

The conversion rate by channels

2.4%
Direct
1.3%
Organic Search
1.2%
Email
0.9%
Social
0.89%
Paid Search
0.56%
Other

Conversion rate over time by channels

Conversion rate from Nov, 2023 to Sep, 2024
Direct
Organic Search
Email
Social
Paid Search
Other

Average order value by channels

The average order value by channels

$317
Email
$178
Direct
$170
Paid Search
$152
Display
$122
Organic Search
$105
Other

Average order value by channels

Absolute values in $ from Nov, 2023 to Sep, 2024
Email
Direct
Paid Search
Display
Organic Search
Other


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