Home/Insights/Marketing channel market shareNov, 2023 - Sep, 2024
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

42%
Paid Search
28%
Organic Search
15%
Direct
7.2%
Email
5.7%
Social
2.6%
Other

Sessions share over time by channels

Share of sessions in % from Nov, 2023 to Sep, 2024
Paid Search
Organic Search
Direct
Email
Social
Other

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Conversion rate by channels

The conversion rate by channels

1.4%
Direct
1.1%
Paid Search
1.1%
Email
0.73%
Display
0.69%
Organic Search
0.67%
Other

Conversion rate over time by channels

Conversion rate from Nov, 2023 to Sep, 2024
Direct
Paid Search
Email
Display
Organic Search
Other

Average order value by channels

The average order value by channels

$132
Organic Search
$131
Paid Search
$116
Direct
$65
Email
$57
Social
$46
Other

Average order value by channels

Absolute values in $ from Nov, 2023 to Sep, 2024
Organic Search
Paid Search
Direct
Email
Social
Other


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