Home/Insights/Marketing channel market shareDec, 2024 - Sep, 2025
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

43%
Paid Search
23%
Organic Search
19%
Direct
6.7%
Social
4.8%
Email
2.7%
Other

Sessions share over time by channels

Share of sessions in % from Dec, 2024 to Sep, 2025
Paid Search
Organic Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

1.6%
Affiliates
1.3%
Direct
1.2%
Email
1.1%
Organic Search
1.1%
Paid Search
0.77%
Other

Conversion rate over time by channels

Conversion rate from Dec, 2024 to Sep, 2025
Affiliates
Direct
Email
Organic Search
Paid Search
Other

Average order value by channels

The average order value by channels

$166
Affiliates
$153
Display
$103
Organic Search
$99
Paid Search
$97
Direct
$169
Other

Average order value by channels

Absolute values in $ from Dec, 2024 to Sep, 2025
Affiliates
Display
Organic Search
Paid Search
Direct
Other


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