Home/Insights/Marketing channel market shareNov, 2023 - Sep, 2024
Canada

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

30%
Organic Search
26%
Direct
19%
Paid Search
13%
Display
7.6%
Social
4.6%
Other

Sessions share over time by channels

Share of sessions in % from Nov, 2023 to Sep, 2024
Organic Search
Direct
Paid Search
Display
Social
Other

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Conversion rate by channels

The conversion rate by channels

3.1%
Email
2.7%
Paid Search
2.4%
Direct
1.6%
Affiliates
1.4%
Organic Search
2.4%
Other

Conversion rate over time by channels

Conversion rate from Nov, 2023 to Sep, 2024
Email
Paid Search
Direct
Affiliates
Organic Search
Other

Average order value by channels

The average order value by channels

$166
Organic Search
$146
Direct
$94
Email
$90
Affiliates
$84
Paid Search
$112
Other

Average order value by channels

Absolute values in $ from Nov, 2023 to Sep, 2024
Organic Search
Direct
Email
Affiliates
Paid Search
Other


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