Home/Insights/Marketing channel market shareDec, 2024 - Sep, 2025
Canada

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

34%
Organic Search
23%
Direct
19%
Social
18%
Paid Search
4%
Email
2%
Other

Sessions share over time by channels

Share of sessions in % from Dec, 2024 to Sep, 2025
Organic Search
Direct
Social
Paid Search
Email
Other

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Conversion rate by channels

The conversion rate by channels

2.7%
Paid Search
2.3%
Direct
2.1%
Email
1.6%
Organic Search
1.5%
Display
0.73%
Other

Conversion rate over time by channels

Conversion rate from Dec, 2024 to Sep, 2025
Paid Search
Direct
Email
Organic Search
Display
Other

Average order value by channels

The average order value by channels

$183
Organic Search
$160
Direct
$136
Paid Search
$131
Email
$74
Social
$35
Other

Average order value by channels

Absolute values in $ from Dec, 2024 to Sep, 2025
Organic Search
Direct
Paid Search
Email
Social
Other


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