This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
42%
Paid Search
29%
Organic Search
17%
Direct
12%
Social
Sessions share over time by channels
Share of sessions in % from Jan, 2025 to Dec, 2025