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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

42%
Paid Search
28%
Organic Search
17%
Direct
12%
Social

Sessions share over time by channels

Share of sessions in % from Mar, 2025 to Jan, 2026
Paid Search
Organic Search
Direct
Social

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Conversion rate by channels

The conversion rate by channels

1.3%
Direct
0.81%
Paid Search
0.61%
Organic Search
0.54%
Social

Conversion rate over time by channels

Conversion rate from Mar, 2025 to Jan, 2026
Direct
Paid Search
Organic Search
Social

Average order value by channels

The average order value by channels

$77
Paid Search
$74
Direct
$74
Social
$73
Organic Search

Average order value by channels

Absolute values in $ from Mar, 2025 to Jan, 2026
Paid Search
Direct
Social
Organic Search


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