Home/Insights/Internet users by ageNov, 2023 - Sep, 2024
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

28%
45-54
26%
65+
18%
35-44
17%
25-34
7.5%
55-64
3.3%
Other

Sessions share over time by users’ age

Share of sessions in % from Nov, 2023 to Sep, 2024
45-54
65+
35-44
25-34
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

5.8%
35-44
5.6%
25-34
5.5%
45-54
5.2%
65+
5.2%
55-64
4.3%
Other

Conversion rate over time by users’ age

Conversion rate from Nov, 2023 to Sep, 2024
35-44
25-34
45-54
65+
55-64
Other

Average order value by users’ age

The average order value by users’ age

$61
65+
$58
45-54
$57
25-34
$55
55-64
$54
18-24
$51
Other

Average order value by users’ age

Absolute values in $ from Nov, 2023 to Sep, 2024
65+
45-54
25-34
55-64
18-24
Other


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