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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

33%
65+
21%
45-54
19%
25-34
17%
35-44
8%
55-64
2.7%
Other

Sessions share over time by users’ age

Share of sessions in % from May, 2025 to Mar, 2026
65+
45-54
25-34
35-44
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

8.2%
18-24
7.5%
25-34
7.2%
65+
6.9%
45-54
6.5%
55-64
6.2%
Other

Conversion rate over time by users’ age

Conversion rate from May, 2025 to Mar, 2026
18-24
25-34
65+
45-54
55-64
Other

Average order value by users’ age

The average order value by users’ age

$151
65+
$145
55-64
$139
25-34
$138
18-24
$130
45-54
$119
Other

Average order value by users’ age

Absolute values in $ from May, 2025 to Mar, 2026
65+
55-64
25-34
18-24
45-54
Other


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