Zenna Home

Zenna Home Market Overview

According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Menards, Amazon, Ace Hardware, Lowe's and Home Depot, Zenna Home — a brand of the privately held home-goods group Mayzon — shows a notably concentrated retail footprint. Menards alone accounts for 69.8% of year-to-date revenue, with Amazon a distant second at 19.8% and the remaining three retailers together contributing just 10.3%. Revenue momentum has been mixed, rising 5.1% month-over-month in the most recent period tracked but finishing 1.9% lower across the May-to-July window overall. Pricing has softened alongside it, with the average product price easing 2.4% month-over-month to $21.55 and declining 5.4% over the same three-month stretch. Against a year-to-date average price of $22.22, that downward drift suggests promotional pressure or a shift in the mix toward lower-priced assortments at its largest retail partners.