Escali

Escali Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, homedepot.com and lowes.com shows Escali, a brand owned and operated by the privately held Minnesota-based Kitchen Supply Family of Brands, concentrating nearly all of its measured sales in a single channel. Amazon accounted for 96.5% of year-to-date revenue, leaving homedepot.com at 2.4% and lowes.com at just 1.0%. The brand's average product price sat at $22.00 for the period, though pricing softened to $21.51 in the most recent month, a 3.7% month-over-month decline and a 4.4% drop across the tracked window. Revenue followed a similar path, easing 1.1% month-over-month and 3.7% over the measured period. That combination of price erosion alongside declining revenue suggests discounting has not been enough to offset weakening demand at Escali's brick-and-mortar-adjacent retail partners.