GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Escali demonstrates a heavily concentrated retail footprint, with Amazon commanding a dominant 96.9% share of the brand's revenue, followed by homedepot.com at just 2.5%. The brand's average product price sits at $20.47, though this figure has seen an upward trend with an 8.9% increase over the tracked period. Despite the rising prices, Escali has experienced a notable 11.4% decline in overall revenue during the same timeframe, suggesting potential volume softness. On Home Depot, Escali's top-listed product, the Primo Chrome Digital Food Scale, carries an average price of $25.87, while its highest-priced offering, the High Capacity Anti-Slip Bathroom Scale, is listed at $47.42. These data points highlight both Escali's heavy reliance on Amazon as a sales channel and the challenge of sustaining revenue momentum amid price increases.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Escali on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Escali.
BY REVENUE
