GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mayfair generated the majority of its revenue through Amazon, which accounted for 68.3% of total revenue share between January and May 2026, followed by Menards at 30.1% and Lowe's at 1.5%. The brand's average product price stood at $31.10 across all three tracked retailers during this period. Mayfair demonstrated positive momentum with overall revenue growing 6.2% alongside a 5.5% increase in average pricing, suggesting strengthening demand and pricing power. Amazon's dominance as Mayfair's primary revenue driver highlights the brand's heavy reliance on a single retail channel for the bulk of its sales. These trends indicate Mayfair holds a steady market position with room to expand its footprint across additional retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mayfair on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Mayfair.
BY REVENUE
Mayfair sells 65% online and 35% offline. Online runs through 2 channels; offline through 1.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 1.77M ratings on 3 channels, Mayfair averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.74
Price
$481K
Revenue
$29.39
Price
$307K
Revenue
$25.54
Price
$238K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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