GRIPS CUSTOMERS & RESEARCH PARTNERS
FlexStone, a brand operated by privately held FlexStone Products, generated 98.9% of its year-to-date revenue through Home Depot, with Menards accounting for the remaining 1.1%, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across both retail channels. The brand's average product price sits at $525.35, though pricing has softened notably in recent months. Between May and July 2026, average selling price fell 14.7% overall, including a 6.2% month-over-month decline to $357.54. Revenue nonetheless grew 2.8% across the same three-month window, despite a 4.1% dip in the most recent month. That combination of rising revenue against falling prices suggests unit volume gains are offsetting a shift toward lower-priced assortment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for FlexStone on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for FlexStone.
BY REVIEW COUNT
Across 221K ratings on 2 channels, FlexStone averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 221K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,009.87
Price
$40K
Revenue
$979.05
Price
$15K
Revenue
$901.27
Price
$14K
Revenue
$1,010.44
Price
$12K
Revenue
$592.44
Price
$8.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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