GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Menards, Ace Hardware, Home Depot, Amazon, and Lowe's, Briggs generated 5.5% revenue growth over the period, though the most recent month slipped 5.4% against the prior month. Distribution is highly concentrated, with menards.com accounting for 83.6% of year-to-date revenue, followed by acehardware.com at 6.3% and homedepot.com at 5.0%. Amazon and lowes.com remain marginal contributors at 2.9% and 2.2% respectively, underscoring the brand's dependence on a single retail partner. Pricing has trended sharply upward, with the average selling price climbing 23.5% over the tracked window to $98.82 in the latest month, well above the $90.44 period average. That combination of rising realized prices and modest top-line expansion suggests growth has been driven more by mix and pricing than by unit velocity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Briggs on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Briggs.
BY REVENUE
Briggs sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 20K ratings on 5 channels, Briggs averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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