GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Home Depot, Menards, Lowe's and Amazon shows Saniflo, a brand of the privately held France-based SFA Group, averaging a $729.39 selling price at retail. Home Depot accounts for the largest share of tracked revenue at 41.4%, followed closely by Menards at 28.4% and Lowe's at 25.5%, while Amazon contributes just 4.7%. That distribution leaves more than 95% of Saniflo's measured revenue concentrated in three big-box home improvement retailers. Momentum softened over the May-July window, with revenue down 6.0% month over month and 13.4% across the period. Average price followed the same path, slipping 9.2% month over month to $695.48 and 11.4% overall, suggesting promotional activity or a shift toward lower-priced units.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Saniflo on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Saniflo.
BY REVENUE
Saniflo sells 72% online and 28% offline. Online runs through 3 channels; offline through 1. Online share has moved from 57% in Mar to 72% in Jul.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 11K ratings on 4 channels, Saniflo averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,582.08
Price
$595K
Revenue
$1,451.05
Price
$274K
Revenue
$1,396.05
Price
$212K
Revenue
$1,667.26
Price
$163K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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