According to in-store data from Grips Intelligence covering January to April 2026, Waterpik's revenue is heavily concentrated on Amazon, which accounts for 99.0% of its total retailer revenue share. The brand's average product price stands at $70.07, with a notable 12.4% increase in average price observed over the tracked timeseries period. Despite this rising price trend, Waterpik experienced a 5.9% decline in overall revenue during the same window, suggesting that higher pricing may be impacting purchase volume. The Waterpik Aquarius Water Flosser Professional (WP-660) leads the product lineup at an average price of $86.92, followed closely by the Cordless Advanced (WP-560) at $84.03. This combination of price increases and revenue softening signals a critical period for Waterpik's pricing and distribution strategy heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Waterpik on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Waterpik.
BY REVENUE
$86.92
Price
$12M
Revenue
$84.03
Price
$6.7M
Revenue
$49.99
Price
$5.1M
Revenue