GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon from January 1 to July 31, 2026, Waterpik — a brand under Church & Dwight (NYSE: CHD) — generated 99.4% of its year-to-date revenue through a single dominant channel. Revenue climbed 24.1% over the tracked timeseries window of May through July 2026, capped by a 16.6% month-over-month gain in the most recent period. Average selling price held at $74.46 across the period, though it slipped 1.7% overall and fell 4.3% month-over-month to $75.90. That combination of rising revenue against a softening price point suggests volume, rather than pricing power, is driving current momentum. Top-selling SKUs span a wide range, from roughly $49.99 to $97.36, pointing to a tiered assortment strategy that captures both entry-level and premium demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Waterpik on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterpik.
BY REVIEW COUNT
Across 6M ratings on 1 channel, Waterpik averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$97.32
Price
$14M
Revenue
$97.36
Price
$9M
Revenue
$88.70
Price
$5.8M
Revenue
$49.99
Price
$5.2M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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