Home/Insights/Brands/CRAFT + MAINProduct Intelligence - 2026 YTD USA

CRAFT + MAIN

100K+

Products Sold, Jan to Jul 2026

300+

# Offline Stores

$518.86

Avg. Price

3.9

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

CRAFT + MAIN Market Overview

CRAFT + MAIN, a brand owned by FGI Industries (NASDAQ: FGI), generated the vast majority of its tracked sales through Home Depot, which accounted for 87.4% of year-to-date revenue, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across homedepot.com, menards.com, and lowes.com. Menards followed at 8.3% and Lowe's trailed at 4.4%, underscoring a heavily concentrated retail footprint. The brand's average product price sat at $518.86, though monthly averages climbed 25.7% over the tracked period and rose 23.8% month-over-month to $508.37 in the most recent reading. Revenue moved less favorably, edging up 3.0% in the latest month but declining 7.5% overall across the May through July timeseries window. Together, these figures suggest pricing gains have not yet offset softer overall sales volume.

Revenue Share by Channel

1

Home Depot

87%

2

Menards

8%

3

Lowe's

4%

Data covers Home Depot, Menards, Lowe's

CRAFT + MAIN's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.

Monthly revenue

Indexed values, 0-100

CRAFT + MAIN's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 26% from May to Jul.

Average price

Absolute values in $

Start benchmarking for free

CRAFT + MAIN's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for CRAFT + MAIN on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

CRAFT + MAIN's channels

REVENUE SHARE

Revenue distribution across tracked channels for CRAFT + MAIN.

Channels by revenue share

Distribution in %

CRAFT + MAIN's online vs offline revenue split

BY REVENUE

CRAFT + MAIN sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 96% in Mar to 91% in Jul.

Revenue by channel

Share of total revenue across all channels

Online

92%

8%

Offline

Online share trend

Mar – Jul

Online channels

92%

HomeDepot.com

Lowes.com

Offline channels

8%

Menards stores

CRAFT + MAIN's customer ratings

BY REVIEW COUNT

Across 34K ratings on 3 channels, CRAFT + MAIN averages 3.9★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

3.9

/ 5

From 34K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for CRAFT + MAIN

BY REVENUE

Home Depot

#1JETCOAT 32 in. x 60 in. x 78 in. 5-Piece Glue Up Alcove Shower Surround in Carrara White

$749.00

Price

$995K

Revenue

#260 in. L x 32 in. W x 78 in. H Right Drain Alcove Shower Stall Kit in Carrara and Matte Black Hardware

$1,725.92

Price

$683K

Revenue

#3Lagoon Double Roller 60 in L x 32 in W x 78 in H Left Drain Alcove Shower Stall Kit in Carrara and Matte Black Hardware

$1,650.76

Price

$644K

Revenue

#460 in. L x 32 in. W x 78 in. H Right Drain Alcove Shower Stall Kit in White Subway and Matte Black Hardware

$1,610.66

Price

$577K

Revenue

#5Lagoon Dbl Roller 60 in L x 32 in W x 78 in H Left Drain Alcove Shower Stall Kit in White Subway and Matt Black Hardware

$1,614.18

Price

$444K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

Similar brands

TO CRAFT + MAIN

Zenna Home

2,400+

Offline Stores

FlexStone

80+

Offline Stores

Saniflo

200+

Offline Stores

Briggs

1,900+

Offline Stores

Mayfair

300+

Offline Stores

ImprintPrivacy PolicyTerms of Service