GRIPS CUSTOMERS & RESEARCH PARTNERS
CRAFT + MAIN, a proprietary brand of FGI Industries (NASDAQ: FGI), generated an average product price of $504.98 across in-store sales tracked by Grips Intelligence from January 1 to August 31, 2026. Home Depot dominates the brand's brick-and-mortar footprint with 86.9% of year-to-date revenue, followed by Menards at 8.7% and Lowe's at 4.4%. Revenue softened modestly over the summer window, slipping 4.5% month-over-month and 1.6% across the June–August period. Pricing, however, moved sharply in the opposite direction, with average price up 21.5% over the same stretch despite a 1.8% monthly dip to $499.03. That divergence points to a mix shift toward higher-ticket assortments at Home Depot and Lowe's, where top sellers range from roughly $649 to over $1,700, versus Menards, where leading items sit between $37 and $148.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CRAFT + MAIN on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFT + MAIN.
BY REVENUE
CRAFT + MAIN sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 32K ratings on 3 channels, CRAFT + MAIN averages 3.9★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
3.9
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$749.00
Price
$617K
Revenue
$1,683.72
Price
$391K
Revenue
$1,596.00
Price
$335K
Revenue
$1,650.76
Price
$262K
Revenue
$1,596.00
Price
$187K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis