According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's and Ace Hardware, ShoulderDolly's revenue declined 6.1% over the period, with the most recent month slipping a further 1.1%. Lowes.com accounts for the majority of brand revenue at 60.7%, while acehardware.com contributes a substantial 38.5%, leaving the brand's performance closely tied to just two retail partners. Average selling price sits at $31.50 year to date, though the latest monthly reading of $31.14 marks a 0.9% month-over-month dip and a 3.7% decline across the tracked window. That combination of softening prices and falling revenue suggests limited pricing power rather than a volume-driven trade-down. For ShoulderDolly, operated under private ownership, the near-term opportunity likely lies in broadening retail distribution beyond its current two-channel concentration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ShoulderDolly on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ShoulderDolly.
BY REVENUE
ShoulderDolly sells 16% online and 84% offline. Online runs through 3 channels; offline through 2.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 34K ratings on 3 channels, ShoulderDolly averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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