Umbra

Umbra Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, homedepot.com, lowes.com, menards.com and acehardware.com, Umbra's footprint is heavily concentrated in a single channel. Amazon accounts for 89.2% of year-to-date revenue, leaving homedepot.com (3.9%), lowes.com (2.5%), menards.com (2.2%) and acehardware.com (2.1%) to split the remaining roughly 11%. The brand's average product price sits at $29.13 year-to-date, though pricing has softened to $27.35 in the most recent month, an 11.8% decline over the tracked period. Revenue has followed a similar path, falling 14.5% overall and 13.1% month-over-month during the June–August 2026 window. Price points vary widely by retailer, from sub-$10 items at Ace Hardware to $140–$155 mirrors listed at Home Depot, underscoring how differently the brand is positioned across its retail partners.