Umbra

Umbra Market Overview

Grips Intelligence in-store data tracked across five retail channels from January 1 to July 31, 2026 shows Umbra commanding an average product price of $29.53, with revenue down 8.4% over the measured period and a further 1.6% month-over-month decline in the most recent reading. Amazon dominates the brand's channel mix at 90.4% of year-to-date revenue, leaving homedepot.com (3.2%), lowes.com (2.3%), menards.com (2.1%) and acehardware.com (2.0%) to split the remaining tenth. Pricing has held comparatively steady, easing just 0.7% across the full period despite a sharper 4.3% monthly drop to $29.68. Price positioning varies widely by retailer, with Ace Hardware assortments concentrated below $30 while Home Depot listings reach $140–$155 for decorative mirrors. That spread suggests the brand, operated by privately held Umbra Ltd., is using its brick-and-mortar partners for higher-ticket placement while Amazon carries the volume.