The Pink Stuff

The Pink Stuff Market Overview

According to in-store data from Grips Intelligence, The Pink Stuff generated the majority of its revenue through Ace Hardware, which commanded a dominant 66.1% revenue share among tracked retailers between January and April 2026. Menards followed as the second-largest channel at 24.4%, while Lowe's and Home Depot trailed significantly at 6.2% and 3.3% respectively. The brand's average product price across retailers sat at $7.52, though bundled offerings at Home Depot reached as high as $71.64 for bulk multi-packs. Despite its strong retail presence at Ace Hardware, The Pink Stuff experienced a notable 25.1% revenue decline over the tracked period, signaling potential headwinds in consumer demand or distribution shifts. This concentrated retailer dependency on Ace Hardware, paired with declining revenue trends, suggests The Pink Stuff may need to diversify its retail strategy to sustain growth across the home improvement channel.