GRIPS CUSTOMERS & RESEARCH PARTNERS
The Pink Stuff, a Star Brands Group label held within RPM International's (NYSE: RPM) Consumer Group, posted 11.2% revenue growth across the January 1 to July 31, 2026 period, according to Grips Intelligence in-store data spanning Ace Hardware, Menards, Lowe's and Home Depot. Ace Hardware dominates the brand's retail footprint with a 61.0% revenue share, followed by Menards at 20.2% and Lowe's at 16.4%, while Home Depot accounts for just 2.5%. Momentum accelerated late in the window, with revenue climbing 26.5% month over month. Pricing has also firmed, as the average selling price rose 9.4% overall to a recent $9.38, up 14.7% in a single month against an $8.19 period average. That combination of channel concentration and rising realized price points to a brand gaining shelf leverage rather than discounting for volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for The Pink Stuff on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for The Pink Stuff.
BY REVENUE
The Pink Stuff sells 19% online and 81% offline. Online runs through 2 channels; offline through 2.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 76K ratings on 4 channels, The Pink Stuff averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 76K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.23
Price
$2.21K
Revenue
$17.91
Price
$2.2K
Revenue
$17.91
Price
$1.33K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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