GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, acehardware.com, homedepot.com and menards.com, Twinkle's sales remain heavily concentrated in a single channel. Amazon accounts for 78.1% of year-to-date revenue, with acehardware.com a distant second at 14.2% and homedepot.com and menards.com together contributing just 7.0%. Revenue momentum has been positive, rising 12.2% month over month in the most recent period tracked and 8.6% overall across the May–July window. Pricing has moved up sharply over the same stretch, with the average selling price climbing 30.2% to $28.63, well above the $20.78 year-to-date average. That combination of rising prices and continued revenue growth suggests demand has so far absorbed the higher price positioning, though the reliance on one dominant channel remains a key risk factor to monitor.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 30% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkle.
BY REVENUE
Twinkle sells 83% online and 17% offline. Online runs through 2 channels; offline through 2.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 58K ratings on 4 channels, Twinkle averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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