GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Twinkle generated its revenue across four major retailers between January and April 2026, with Amazon commanding the largest share at 49.7%, followed closely by acehardware.com at 38.2%. The remaining revenue was split between menards.com (6.0%) and homedepot.com (5.6%), indicating a highly concentrated two-retailer distribution strategy. Twinkle's average product price stood at $8.89, with pricing trending upward by 5.3% over the tracked period. Despite the rising prices, the brand experienced a 7.0% decline in overall revenue, suggesting potential volume sensitivity among its customer base. This price-volume dynamic presents a key strategic consideration for Twinkle as it balances margin optimization with market share retention.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Twinkle.
