GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, homedepot.com and menards.com from January 1 to August 31, 2026 shows Twinkle concentrating the vast majority of its sales in a single channel. Amazon alone accounted for 78.7% of year-to-date revenue, with acehardware.com a distant second at 13.7% and homedepot.com and menards.com splitting the remaining 6.8%. Pricing has trended firmly upward, with the average selling price climbing 22.6% over the tracked period to reach $28.37, well above the $22.58 year-to-date average. Revenue rose 10.6% across the June–August timeseries window, though the most recent month slipped 1.4% against the prior month. Taken together, the Grips Intelligence figures point to a brand gaining value through higher price points while remaining heavily dependent on one dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkle.
BY REVENUE
Twinkle sells 58% online and 42% offline. Online runs through 3 channels; offline through 2. Online share has moved from 53% in Apr to 62% in Aug.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 54K ratings on 5 channels, Twinkle averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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