GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Twinkle generated the majority of its revenue through Amazon, which accounted for 79.0% of total revenue share across tracked retailers from January to May 2026. Ace Hardware followed as the second-largest channel at 15.6%, while Home Depot and Menards captured smaller shares of 2.7% and 2.5% respectively. The brand's average product price stood at $19.53, with pricing trending upward by 31.9% over the tracked period. This notable price increase suggests a possible shift in product mix or strategic repositioning across its retail footprint. Overall, Twinkle's heavy reliance on Amazon as its dominant sales channel presents both a strength in marketplace reach and a potential vulnerability in channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkle.
BY REVENUE
Twinkle sells 79% online and 21% offline. Online runs through 2 channels; offline through 2. Online share has moved from 1% in Jan to 85% in May.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 47K ratings on 4 channels, Twinkle averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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