Soft Scrub

Soft Scrub Market Overview

According to in-store data from Grips Intelligence covering January to April 2026, Soft Scrub generated the majority of its revenue through Amazon, which accounted for 69.2% of total revenue share across tracked retailers including Ace Hardware (22.1%), Menards (4.6%), and Lowes (2.6%). The brand experienced strong momentum during this period, with overall revenue growing 25.5% and average product prices increasing 4.9%. Soft Scrub's average product price stood at $9.00, reflecting a steady upward pricing trend with a 2.9% month-over-month increase in the most recent period. The brand's dominant presence on Amazon, paired with its consistent revenue growth across four major retailers, signals healthy demand and expanding market traction. These insights position Soft Scrub as a brand worth watching in the competitive cleaning products landscape heading into mid-2026.