GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Soft Scrub, a brand of Henkel (FWB: HEN3), maintaining an average product price of $8.84 across the tracked retail channels of Amazon, acehardware.com, lowes.com and menards.com. Amazon dominates the mix with 66.6% of year-to-date revenue share, while acehardware.com contributes a substantial 22.8%, leaving lowes.com (5.0%) and menards.com (4.2%) as smaller contributors. Momentum has softened recently, with revenue down 8.1% over the May-to-July window and 2.7% in the latest month. Average selling prices have followed a similar path, easing 6.8% across the same period to $8.44 after a 6.0% month-over-month decline. The combination of falling prices and declining revenue suggests promotional pressure rather than volume-driven growth in the brand's current retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Soft Scrub on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Soft Scrub.
BY REVENUE
Soft Scrub sells 70% online and 30% offline. Online runs through 3 channels; offline through 3.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 274K ratings on 4 channels, Soft Scrub averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 274K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.44
Price
$523K
Revenue
$30.73
Price
$236K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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