GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Easy Pull generated an average product price of $30.06 across three major home improvement retailers between January and April 2026. Ace Hardware led as the brand's top revenue channel with a 39.4% share, followed closely by Menards at 34.1% and Lowe's at 26.6%. Notably, Easy Pull experienced impressive revenue growth of 104.1% over the tracked period, signaling strong and accelerating demand. Average pricing also trended upward, rising 12.1% overall, suggesting increased consumer willingness to pay or a shift toward higher-value SKUs. This balanced multi-retailer distribution and robust growth trajectory position Easy Pull as a brand gaining significant momentum in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 104% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Easy Pull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Easy Pull.