GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Household Essentials demonstrated strong momentum with revenue growing 29.3% over the tracked period. Amazon dominates as the brand's primary retail channel, commanding 63.7% of total revenue share, followed by Lowes.com at 23.7% and HomeDepot.com at 11.8%. The brand's average product price sits at $31.56, though pricing has trended upward with a 9.0% increase over the period. Notably, the brand maintains a diverse price range across retailers, with products spanning from under $12 on Lowes.com to nearly $200 on HomeDepot.com, reflecting varied product positioning across channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HOUSEHOLD ESSENTIALS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for HOUSEHOLD ESSENTIALS.
BY REVIEW COUNT
Across 1.93M ratings on 3 channels, HOUSEHOLD ESSENTIALS averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.93M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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