GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Home Depot between January 1 and July 31, 2026, Household Essentials generated 57.7% of its revenue on Amazon, with lowes.com contributing 31.4% and homedepot.com the remaining 10.1%. The brand, owned by Regent Holding Company, carried an average product price of $34.14 across the period. Momentum has been modestly positive, with revenue up 4.4% over the May–July trend window despite a slight 0.5% dip in the most recent month. Pricing has moved in the same direction, climbing 4.0% overall to $35.44, a 1.0% month-over-month increase. That combination of rising average price and growing revenue suggests demand is holding steady even as the brand trades up, though its heavy reliance on a single channel remains a concentration risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for HOUSEHOLD ESSENTIALS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for HOUSEHOLD ESSENTIALS.
BY REVIEW COUNT
Across 2.39M ratings on 3 channels, HOUSEHOLD ESSENTIALS averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 2.39M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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