GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WD-40 Specialist generated the majority of its revenue through Amazon, which accounted for 84.3% of total revenue share between January and May 2026, followed by Lowes.com at 14.1% and HomeDepot.com at just 1.6%. The brand experienced strong momentum during this period, with overall revenue growing 35.5% across tracked retailers. Despite this growth, the average product price saw a slight decline of 2.8%, settling at $10.99. WD-40 Specialist's heavy reliance on Amazon as its primary revenue driver suggests a highly concentrated distribution strategy among the three retailers analyzed. These trends indicate a brand that is scaling volume effectively while navigating modest price compression in a competitive market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WD-40 Specialist.
BY REVENUE
WD-40 Specialist sells 87% online and 13% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 94% in Jan to 87% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 1M ratings on 3 retailers, WD-40 Specialist averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
TO WD-40 SPECIALIST
