GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OdoBan generated the vast majority of its revenue through Amazon, which accounted for 83.3% of total revenue share across tracked retailers — including acehardware.com, homedepot.com, and lowes.com — between January and May 2026. The brand's average product price stood at $16.50, though pricing trended downward with an 8.0% decrease over the observed period. Despite the price decline, OdoBan demonstrated solid topline momentum with overall revenue growing 6.3% during the same timeframe. Ace Hardware emerged as the second-largest channel at 8.2% revenue share, followed by Home Depot at 5.4% and Lowe's at 3.1%, indicating a highly Amazon-concentrated distribution strategy. This pricing and channel mix suggests OdoBan is leveraging competitive pricing on Amazon to drive volume while maintaining a smaller but notable presence across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OdoBan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for OdoBan.
BY REVENUE
OdoBan sells 91% online and 9% offline. Online runs through 3 retailers; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 2.13M ratings on 4 retailers, OdoBan averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.97
Price
$564K
Revenue
$32.17
Price
$380K
Revenue
$18.64
Price
$164K
Revenue
$30.71
Price
$164K
Revenue
$26.99
Price
$155K
Revenue
