GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the data provided, I need to verify some current details about Odor Genie to ensure accuracy. According to in-store data from Grips Intelligence covering January to May 2026 across major home improvement retailers, Odor Genie holds a dominant revenue share at homedepot.com with 58.3%, followed by menards.com at 30.4%, making these two retailers responsible for nearly 89% of the brand's total tracked revenue. The brand's average product price sits at $3.98, reflecting a modest 0.5% price increase over the tracked period. Acehardware.com accounts for 9.7% of revenue share, while lowes.com trails significantly at just 1.6%, suggesting a highly concentrated retail distribution strategy. Odor Genie's heavy reliance on Home Depot as its primary revenue driver highlights both a strong retail partnership and a potential vulnerability in channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 51% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Odor Genie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Odor Genie.
BY REVENUE
Odor Genie sells 60% online and 40% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 61% in Jan to 37% in May.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 6.1K ratings on 4 retailers, Odor Genie averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 6.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.