GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Menards, Ace Hardware and Lowe's from January 1 to September 30, 2026, Odor Genie — a brand of employee-owned W.M. Barr & Company — maintains a concentrated retail footprint. Home Depot accounts for 44.0% of year-to-date revenue, with Menards close behind at 40.3%, meaning just two retailers drive more than 84% of the brand's measured sales. Ace Hardware contributes 13.4%, while Lowe's trails at only 2.3%, pointing to a clear expansion opportunity if distribution there deepens. Revenue momentum has been positive, rising 9.4% month over month and 12.6% across the July–September tracking window. Pricing has held steady at an average of $3.83, up 2.7% over the period despite a slight 1.7% monthly dip, suggesting growth is being driven by volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Odor Genie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Odor Genie.
BY REVENUE
Odor Genie sells 46% online and 54% offline. Online runs through 2 channels; offline through 2. Online share has moved from 37% in May to 54% in Sep.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 7.4K ratings on 4 channels, Odor Genie averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 7.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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