DEWAY

DEWAY Market Overview

DEWAY, a brand within privately held C+A Global, generated 63.9% of its year-to-date revenue through Lowe's, with Amazon accounting for 26.5% and Home Depot contributing the remaining 9.5%, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across these three retail channels. Revenue momentum has been strong, climbing 37.7% over the tracked timeseries period from May through July 2026, including an 11.7% month-over-month gain in the most recent month. That growth came alongside softening pricing, as the average selling price fell 16.1% month over month to $50.78 and declined 11.6% across the period. The brand's overall average product price sits at $57.42, suggesting recent promotional or mix-driven pressure below its typical positioning. Together, these figures point to a volume-led expansion strategy anchored in home improvement retail rather than marketplace dominance.