GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WD-40 generated an average product price of $11.13 across five major retailers tracked from January to May 2026. Amazon led WD-40's revenue share at 34.2%, closely followed by acehardware.com at 32.9%, together accounting for over two-thirds of the brand's total revenue. Notably, homedepot.com captured just 1.9% of WD-40's revenue share, trailing significantly behind competitors like menards.com (17.3%) and lowes.com (13.2%). The brand experienced strong momentum during the tracked period, with overall revenue growing 35.4% while average prices decreased by 4.9%, suggesting volume-driven growth. This pricing and distribution dynamic positions WD-40 as a competitively priced brand with a diversified but Amazon-leaning retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WD-40 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for WD-40.
BY REVENUE
WD-40 sells 40% online and 60% offline. Online runs through 4 retailers; offline through 3.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 949K ratings on 5 retailers, WD-40 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 949K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.13
Price
$806K
Revenue
$100.71
Price
$580K
Revenue
$7.98
Price
$464K
Revenue
$13.74
Price
$397K
Revenue
$50.28
Price
$374K
Revenue
