GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BlueDEF generated an average product price of $29.35 across Lowes, Amazon, and Home Depot from January to May 2026. Lowes.com dominated BlueDEF's revenue share at 52.9%, followed closely by Amazon at 45.5%, while Home Depot accounted for just 1.6%. The brand experienced strong momentum with revenue growing 31.4% over the tracked period. Average pricing also saw a notable 21.2% increase, signaling rising demand or shifting product mix. This concentrated two-retailer distribution strategy, with nearly 98.4% of revenue split between Lowes and Amazon, presents both a strength in channel focus and a potential risk in retailer dependency.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BlueDEF on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueDEF.
BY REVENUE
BlueDEF sells 57% online and 43% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 62% in Jan to 63% in May.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 29K ratings on 3 retailers, BlueDEF averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
