GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, acehardware.com, and homedepot.com, Shell Rotella commands a dominant presence with Amazon accounting for 91.7% of its total revenue share. The brand's average product price sits at $53.58, though this represents an 8.4% decrease over the tracked period. Despite the price decline, Shell Rotella demonstrated strong momentum with overall revenue growing 21.4% during the analysis window. The remaining revenue is split between acehardware.com at 4.9% and homedepot.com at 2.5%, indicating a highly concentrated distribution strategy. These trends suggest Shell Rotella is leveraging competitive pricing to drive significant volume growth across its retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Shell Rotella on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Shell Rotella.
BY REVENUE
Shell Rotella sells 95% online and 5% offline. Online runs through 2 retailers; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 358K ratings on 3 retailers, Shell Rotella averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 358K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
