GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Lowe's from January 1 to July 31, 2026 shows Castrol, owned by BP p.l.c. (NYSE: BP), operating with an average product price of $31.70. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 94.7% of year-to-date revenue and lowes.com contributing just 5.2%. Momentum has been strong in the most recent stretch, with revenue up 24.7% month over month and 26.8% across the May–July timeseries window. Pricing has firmed alongside that growth, with the average price climbing 3.9% to $33.21, suggesting the revenue gains are not purely discount-driven. The combination of rising volume and rising price points to healthy demand, though the heavy reliance on a single retail channel remains the clearest strategic risk in the data.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Castrol on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Castrol.
BY REVIEW COUNT
Across 1.25M ratings on 2 channels, Castrol averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.25M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.41
Price
$663K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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