GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com between January 1 and July 31, 2026, SubZero — an own-brand of AIM-listed Gear4music (Holdings) plc (AIM: G4M) — has posted a 42.9% increase in revenue over the measured period. Amazon dominates the brand's distribution, accounting for 95.6% of year-to-date revenue, while acehardware.com and lowes.com contribute just 2.8% and 1.0% respectively. Momentum accelerated sharply in the most recent month, with revenue climbing 76.3% versus the prior month. Pricing has also firmed, with the average selling price rising 5.2% overall and reaching $60.27 in the latest month, well above the $41.54 period average. Together, these figures point to a brand gaining both volume and pricing power, albeit with heavy concentration risk tied to a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SubZero on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SubZero.
BY REVIEW COUNT
Across 19K ratings on 3 channels, SubZero averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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