GRIPS CUSTOMERS & RESEARCH PARTNERS
SubZero, an own-brand developed by UK retailer Gear4music (Holdings) plc (AIM: G4M), shows a concentrated distribution footprint in in-store data tracked by Grips Intelligence from January 1 to August 31, 2026 across Amazon. Amazon alone accounts for 98.2% of the brand's year-to-date revenue, leaving little diversification across other tracked channels. Revenue momentum has been strong, expanding 90.1% over the measured period and adding a further 7.8% month over month in the most recent reading. Pricing has firmed alongside that growth, with the average price rising 6.2% to $60.66, above the year-to-date average product price of $53.48. Taken together, the Grips Intelligence figures point to a brand scaling volume and realized price simultaneously, though its near-total reliance on a single channel remains the key structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 47% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SubZero on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SubZero.
BY REVIEW COUNT
Across 16K ratings on 1 channel, SubZero averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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