GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, SubZero demonstrates a highly concentrated retail distribution, with Amazon commanding a dominant 79.3% revenue share, followed by acehardware.com at 18.7% and menards.com at 1.6%. The brand's average product price during this period stood at $19.04, positioning it as an accessible option within its category. Notably, SubZero's average price surged 131.8% over the tracked period, signaling a significant shift in product mix or pricing strategy. Despite this price increase, overall revenue declined 46.7% during the same timeframe, suggesting that higher prices may be impacting purchase volume. These trends highlight a pivotal moment for SubZero as it navigates the balance between pricing optimization and revenue growth across its three tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 47% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 132% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for SubZero on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for SubZero.
