GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across acehardware.com, Amazon and menards.com shows Deka, a brand of the family-owned East Penn Manufacturing, averaging a product price of $17.89. Ace Hardware accounts for the largest slice of year-to-date revenue at 47.9%, ahead of Amazon at 27.4% and Menards at 23.7%. Revenue has trended down over the tracked May-to-July window, falling 15.5% month over month and 27.0% across the period. Average selling price softened alongside volume, easing 7.6% in the latest month to $18.25 and 6.5% overall. The relatively even split across three retail channels suggests no single account dominates Deka's offline footprint, leaving performance closely tied to broader hardware-channel demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Deka on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deka.
BY REVENUE
Deka sells 28% online and 72% offline. Online runs through 2 channels; offline through 2.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 16K ratings on 3 channels, Deka averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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