STA-BIL

STA-BIL Market Overview

According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and menards.com from January 1 to July 31, 2026, STA-BIL — a brand of the privately held Gold Eagle Co. of Chicago — carried an average product price of $11.52 across the period. Amazon dominates the brand's measured revenue mix at 53.3%, while acehardware.com contributes 19.0%, lowes.com 15.1% and menards.com 12.6%, leaving the marketplace channel with more share than the three retail sites combined. Pricing has trended firmly upward, with the average selling price rising 10.7% over the tracked window to $12.26, including a 3.1% month-over-month gain in the most recent period. Revenue, however, has not kept pace, slipping 3.9% overall despite a modest 1.7% month-over-month uptick in the latest month. That divergence between rising prices and softening revenue suggests unit volumes are absorbing the pressure, a dynamic worth monitoring as the tracked channel mix continues to skew toward Amazon.