STA-BIL

STA-BIL Market Overview

According to in-store data from Grips Intelligence, STA-BIL — a brand of the privately held Gold Eagle Co. of Chicago — averaged a selling price of $11.54 across the January 1 to August 31, 2026 period, with tracked coverage spanning Amazon, acehardware.com, lowes.com and menards.com. Amazon alone accounted for 53.7% of year-to-date revenue, more than triple the next-largest channel. The remaining share was split relatively evenly, with acehardware.com at 17.9%, lowes.com at 14.9% and menards.com at 13.5%, pointing to a balanced hardware and home-improvement footprint behind the brand's Amazon concentration. Momentum softened over the June–August window, with revenue down 5.5% month over month and 3.9% across the quarter. Pricing held firmer than volume, slipping 2.5% in the latest month to $11.95 but still finishing 0.5% above where it started the period.