GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking acehardware.com and lowes.com from January to April 2026, DieHard demonstrated strong momentum with overall revenue growing 168.6% over the observed period. Ace Hardware dominated as the leading retailer for DieHard, commanding 71.2% of total revenue share compared to Lowe's at 28.8%. The brand's average product price rose significantly, climbing 50.9% to reach $80.41 by the end of the period, reflecting a notable shift toward higher-priced items. Month-over-month revenue also surged 61.2%, signaling accelerating consumer demand for the brand across tracked retailers. With an overall average product price of $66.51, DieHard is positioned in a competitive mid-range price segment across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 169% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 51% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for DieHard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for DieHard.
BY REVENUE