Super Lube

Super Lube Market Overview

Grips Intelligence in-store data tracked across Amazon, acehardware.com, homedepot.com and menards.com from January 1 to July 31, 2026 shows Super Lube generating steady momentum, with revenue up 15.5% over the tracked trend period and a 9.1% month-over-month gain in the most recent month. Amazon dominates the brand's retail mix at 73.1% of year-to-date revenue, while acehardware.com contributes a substantial 23.4%. Home Depot and Menards remain marginal by comparison, at 2.4% and 1.1% share respectively, suggesting meaningful room for expansion in big-box distribution. Pricing has been essentially flat, with an average product price of $13.43 year-to-date and a marginal 0.1% shift across the trend window, pointing to growth driven by volume rather than price increases. Notably, Grips Intelligence data shows Home Depot assortment stretching well above that average, with listed items priced as high as $121.48, indicating a wide price ladder that could lift future basket values.