GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kroil generated revenue across four tracked retail channels — Amazon, acehardware.com, menards.com and homedepot.com — between January 1 and July 31, 2026. Amazon dominated the mix with a commanding 72.0% share of year-to-date revenue, leaving the brand heavily concentrated in a single channel. Ace Hardware and Menards split most of the remainder at 13.8% and 12.7% respectively, while Home Depot contributed just 1.4%. The average product price sat at $29.67, edging up 1.1% over the tracked period even as the most recent month slipped 0.1% to $29.60. Momentum has been mixed: revenue rose 3.6% month over month in the latest reading, yet remains down 2.1% across the May–July window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Kroil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kroil.
BY REVENUE
Kroil sells 73% online and 27% offline. Online runs through 2 channels; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 388K ratings on 4 channels, Kroil averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 388K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.79
Price
$3.1K
Revenue
$24.97
Price
$3.07K
Revenue
$100.39
Price
$2.91K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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