GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Ace Hardware, Menards, and Home Depot, Kroil maintains a strong retail presence with Amazon commanding a dominant 63.4% share of the brand's total revenue. Ace Hardware and Menards follow as notable secondary channels, holding 17.2% and 15.9% revenue shares respectively, while Home Depot accounts for a smaller 3.5% slice. The brand's average product price sits at $29.06, reflecting a modest 1.8% price increase over the tracked period. Overall, Kroil's revenue grew 0.6% during the reporting window, suggesting stable but measured demand across its retail footprint. These insights point to a brand with a highly concentrated distribution strategy, leaning heavily on Amazon as its primary sales driver.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Kroil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kroil.
