GRIPS CUSTOMERS & RESEARCH PARTNERS
LubriMatic, a brand under privately held Highline Warren, generated its in-store sales across three tracked retail channels between January 1 and July 31, 2026, according to Grips Intelligence data. Ace Hardware accounted for the majority of brand revenue at 53.3%, with Lowe's close behind at 42.8% and Amazon contributing just 3.7%. Momentum accelerated sharply in the most recent period, with revenue climbing 93.0% month over month and 115.0% overall across the May-July window. Pricing moved in tandem, as the average selling price rose 96.9% to $26.36, well above the brand's $15.66 year-to-date average. That gap between the recent and year-to-date price points suggests a shift in sales mix toward higher-ticket items such as the LubriMatic Manual Grease Gun, which retails for up to $29.99 at Ace Hardware.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 115% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 97% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for LubriMatic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LubriMatic.
BY REVENUE
LubriMatic sells 47% online and 53% offline. Online runs through 2 channels; offline through 1. Online share has moved from 25% in Mar to 71% in Jul.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 14K ratings on 3 channels, LubriMatic averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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