GRIPS CUSTOMERS & RESEARCH PARTNERS
E3's in-store performance, tracked by Grips Intelligence across acehardware.com, lowes.com, Amazon and menards.com from January 1 to July 31, 2026, shows a brand heavily concentrated in the hardware retail channel. Ace Hardware alone accounts for 58.5% of year-to-date revenue, with Lowe's contributing 28.3%, leaving Amazon (8.3%) and Menards (4.9%) as comparatively minor contributors. Momentum has weakened over the most recent quarter, with revenue down 12.9% month over month and 23.8% overall between May and July 2026. Pricing has held firm despite the softer sales, with the average selling price edging up 1.4% to $9.23 and a period average of $9.18. That combination of rising prices and falling revenue suggests volume pressure rather than discounting is behind the decline for E3, a privately held brand based in Ponte Vedra, Florida.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for E3 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for E3.
BY REVENUE
E3 sells 9% online and 91% offline. Online runs through 2 channels; offline through 3.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 72K ratings on 4 channels, E3 averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.14
Price
$25K
Revenue
$20.99
Price
$9.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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