GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and acehardware.com, Mallory demonstrates a highly concentrated retail footprint with Amazon commanding 97.3% of total revenue share. The brand's average product price sits at $15.59, positioning it in an accessible price segment for consumers. Notably, acehardware.com accounts for just 2.7% of revenue share, suggesting significant room for retail diversification. Over the tracked period, Mallory experienced a substantial 91.0% decline in revenue, signaling a challenging sales environment that warrants close monitoring. Despite this revenue contraction, average pricing showed relative resilience with only a modest 3.0% overall decrease, indicating the brand has maintained pricing discipline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 91% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mallory on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mallory.
BY REVENUE
Mallory sells 95% online and 5% offline. Online runs through 1 channel; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 248K ratings on 2 channels, Mallory averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 248K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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