GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon and acehardware.com shows Mallory operating at an average product price of $13.90. Amazon dominates the brand's footprint with a 92.4% revenue share, leaving acehardware.com with just 7.5%. That concentration leaves Mallory heavily exposed to a single channel's performance swings. Momentum has deteriorated sharply, with revenue down 38.9% month-over-month and 93.6% lower across the tracked period. Pricing has also softened, easing 6.0% overall despite a 5.0% monthly uptick to $12.95, suggesting promotional pressure alongside the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 94% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mallory on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mallory.
BY REVENUE
Mallory sells 92% online and 8% offline. Online runs through 1 channel; offline through 2. Online share has moved from 93% in Mar to 74% in Jul.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 181K ratings on 2 channels, Mallory averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 181K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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