GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Lowe's, Amazon, Home Depot and Ace Hardware shows Apache, a brand of TVS Motor Company (NSE: TVSMOTOR), generating the vast majority of its tracked revenue through Lowe's at 76.9% share. Amazon is the clear second channel at 18.6%, while Home Depot (2.5%) and Ace Hardware (1.9%) together account for less than 5% of the total. The average product price across the period sits at $26.01, positioning Apache in the accessible mid-range of its competitive set. Momentum has been positive overall, with revenue up 8.1% and average price up 12.4% across the measurement window, though the most recent month saw revenue slip 3.4% and average price fall 9.4% to $27.16. That combination of channel concentration and softening recent pricing suggests Apache's near-term trajectory remains closely tied to performance at a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Apache on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Apache.
BY REVENUE
Apache sells 92% online and 8% offline. Online runs through 3 channels; offline through 3. Online share has moved from 79% in Mar to 96% in Jul.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 29K ratings on 4 channels, Apache averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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