GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Polaroid generated an average product price of $65.80 across Amazon and Best Buy from January to May 2026. Amazon dominated Polaroid's retail landscape, capturing a commanding 94.3% revenue share compared to Best Buy's 5.7% during this period. The brand's overall revenue declined 3.5% over the tracked timeframe, signaling potential headwinds in consumer demand. Notably, Polaroid's average price also saw a 3.0% decrease, suggesting possible discounting strategies or a shift toward lower-priced product mix. These insights highlight key pricing and distribution dynamics for Polaroid as the brand navigates a competitive retail environment in 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Polaroid.
BY REVENUE
Polaroid sells 94% online and 6% offline. Online runs through 1 retailer; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.68M ratings on 2 retailers, Polaroid averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.68M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
