GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Newegg, Insta360 demonstrates a strong retail presence with Amazon commanding 83.1% of the brand's total revenue share. The brand's average product price sits at $180.73, though this figure has seen a 6.7% decline over the tracked period. Despite the downward price trend, Insta360's revenue grew 1.6% overall during the same window, suggesting increasing unit volume is offsetting lower prices. Best Buy accounts for 15.7% of revenue share, making it the second most important retail channel, while Newegg captures just 1.1%. The brand's premium flagship products, such as the Insta360 X5, are listed at price points ranging from approximately $550 to $720 depending on retailer and bundle configuration.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Insta360 on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Insta360.
BY REVENUE
Insta360 sells 84% online and 16% offline. Online runs through 2 retailers; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 398K ratings on 3 retailers, Insta360 averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 398K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$549.99
Price
$4.05M
Revenue
$649.39
Price
$4.05M
Revenue
$472.51
Price
$1.82M
Revenue
$424.99
Price
$1.06M
Revenue
