GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January 1–31, 2026, Fujifilm demonstrated strong momentum with revenue growing 60.9% since November 2025, despite a modest 4.5% month-over-month dip in January. Amazon dominates as Fujifilm's primary sales channel, commanding a 97.2% revenue share compared to Best Buy's 2.7%, with a notably higher average product price of $87.92 versus $65.12 at Best Buy. The brand's average product price held relatively steady at $87.05 in January, reflecting a slight 2.1% decrease from December but a 2.6% increase over the three-month period. Instant cameras and film remain the core revenue drivers on Amazon, with the Instax Mini ecosystem accounting for over 72% of category revenue. On Best Buy, Fujifilm's product mix skews higher-end, with the X-T5 Mirrorless Camera bundle alone representing 15.9% of the retailer's Fujifilm revenue at a $2,457.13 average price point.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 61% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Fujifilm on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Fujifilm.
